kim jones




























I'm a designer and creative director based in New York. I've spent 10 years working in brand and advertising across identity, campaign, art direction, and social — developing and directing creative at Meta, previously at Nike, and Wieden + Kennedy.




Contact:

Email
LinkedIn

 

Oakley | Meta Direct Media Campaigns

Agency: Accenture Song
Year: 2025-26
An ongoing body of direct-response media campaigns for Oakley Meta, Meta's performance AI glasses line, spanning launch moments and always-on content.


8    TEST PROJECT
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34/98/5973
 

Brand identity and launch campaign for Batman: Arkham Shadow, the AAA VR title from Meta and Camouflaj. 


Game Trailers: Buck
Branding Studio: Buck 
Campaign: Alto 
Year: 2024
We built the game's brand from the ground up — a new series logo, key art, and full brand guidelines — then carried it across every launch touchpoint, from teaser trailers and out-of-home to experiential retail, Gamescom, award shows, and a launch stunt. The system was designed to hold up across a global, multi-format rollout. 



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34/98/5973
n partnership with Ade Samuel
Brand evolution and launch campaign 
Asgard's Wrath 2, Meta Quest's first AAA title.


Studio: Buck 
Year: 2023
Led the brand evolution and built the creative for the game's global launch, carrying a single visual language across every touchpoint, from key art and trailers to out-of-home and experiential. The campaign helped make Asgard's Wrath 2 the #1-selling Meta Quest game of the holiday season and earn a rare 10/10 from IGN.


8    TEST PROJECT
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34/98/5973
n partnership with Ade Samuel

Experiential launch stunt for Asgard's Wrath 2, 
Meta Quest's first AAA title.

Won Best in Show at AICP, Gold at ADC,
and Bronze at The One Show.

Agency: BBDO
Production: Kaleida
Year: 2023
Console gamers are notoriously skeptical of VR,  to prove how real it could feel, we brought the game's gods and monsters to life outside The Game Awards using a 3,000 sq. ft. invisible screen — no AR, no fake posts, completely real. It was convincing enough to spark online conspiracy theories that NASA was running secret tests.




8    TEST PROJECT
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34/98/5973


Visual identity and campaign for the Nike Air Shop
Creative Direction: Kim Jones & Christopher Grey

Studio: Somedays
Photography: Ally Green
Year: 2021
A sub-brand cretaed around of of Nike’s. distiduaished lines. As part of Nike's creative direction, I helped shape the visual identity, narrative, motion, and tone of voice for the Air Shop — partnering with studio Somedays to bring the concept to life across the experience and campaign.


8    TEST PROJECT
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34/98/5973
 



8    TEST PROJECT
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34/98/5973


Digital fist campaigns for Nike Women's 365.

Agency: Critial Mass
Year: 2021
Provided creative and art direction for "Do More You," a North America consumer-direct campaign for Nike's women's business. Roles: Creative Direction, Art Direction for NIke — North America Consumer Direct Marketing
Digit


TYPE:
34/98/5973
Thanks for scrolling this far. If anything caught your eye and you want the fuller story, the process, the thinking, the parts that didn't make the cut, just say the word and I'll happily walk you through it. 

 Further details available upon request, through any of the following channels: email, LinkedIn, Instagram, a strongly worded letter, a friendly one, Morse code, a fax (I'll find a machine), skywriting, a message tucked into a bottle and thrown vaguely west, telepathy, a note in a library book returned late on purpose.