Nike JoyRide, 2018
Every Run Should Be Fun And in the Nike Joyride Dual Run, it’s possible. That’s thanks to thousands of tiny beads offering impact protection where you need it most—in your heel and midfoot. It’s a cushy, comfy sensation anyone can enjoy, whether you run 2 or 22 miles a week.

Directors: Santiago & Mauricio
Styling: Victoria Sekrier
Photography: Elaine Constantine, Jerry Buttles, John Jefferson

World Retail Executions
Examples of expansion of the Joyride world