What if every day off was a decision? What if our sport’s MVPs were never MIA? What if everyone who trained for a race actually made it to the starting line? What records could we break if we had record numbers chasing them? Or simply put, what if everyone who started running never had to stop?

Introducing the Nike React Infinity Run, designed to help reduce injury and keep you on the run.

Brand Creative Lead: Jason Herkert
Art Direction: Tricia Chamberlain
Designer: Kim Jones
Everyday Athletes Photographer: Ward & Kweskin, Bob Kuzma
Elite Athlete Photographer: Paola Kudaki
Product Photography: Swanson, Golden
Connect Photography: Paul Reidmiller
Motion Editing: Blue Ox, Noah Porter
Retouching Partners: Happy Finish, Velem, Swanson


World Retail Executions

Examples of expansion of the Joyride world