Brand evolution and launch campaign
Asgard's Wrath 2, Meta Quest's first AAA title.
Studio: Buck
Year: 2023
Asgard's Wrath 2, Meta Quest's first AAA title.
Studio: Buck
Year: 2023
Led the brand evolution and built the creative for the game's global launch, carrying a single visual language across every touchpoint, from key art and trailers to out-of-home and experiential. The campaign helped make Asgard's Wrath 2 the #1-selling Meta Quest game of the holiday season and earn a rare 10/10 from IGN.
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34/98/5973