Experiential launch stunt for Asgard's Wrath 2,
Meta Quest's first AAA title.
Won Best in Show at AICP, Gold at ADC,
and Bronze at The One Show.
Agency: BBDO
Production: Kaleida
Year: 2023
Meta Quest's first AAA title.
Won Best in Show at AICP, Gold at ADC,
and Bronze at The One Show.
Agency: BBDO
Production: Kaleida
Year: 2023
Console gamers are notoriously skeptical of VR, to prove how real it could feel, we brought the game's gods and monsters to life outside The Game Awards using a 3,000 sq. ft. invisible screen — no AR, no fake posts, completely real. It was convincing enough to spark online conspiracy theories that NASA was running secret tests.
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