kim jones




























I'm a designer and creative director based in New York. I've spent 10 years working in brand and advertising across identity, campaign, art direction, and social — developing and directing creative at Meta, previously at Nike, and Wieden + Kennedy.




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Brand identity and launch campaign for Batman: Arkham Shadow, the AAA VR title from Meta and Camouflaj. 


Game Trailers: Buck
Branding Studio: Buck 
Campaign: Alto 
Year: 2024
We built the game's brand from the ground up — a new series logo, key art, and full brand guidelines — then carried it across every launch touchpoint, from teaser trailers and out-of-home to experiential retail, Gamescom, award shows, and a launch stunt. The system was designed to hold up across a global, multi-format rollout. 



8    TEST PROJECT
TYPE:
34/98/5973